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Google Scholar and academic libraries
Google Scholar is a web-based scholarly search engine, a citation analysis tool and a gateway to materials on the web that are open access. As well as this it connects to library journal subscriptions and book collections. It is a both a "blended" resource for academic libraries as it cannot be categorised as one type of resource and "..an ad-supported search engine with interesting added capabilities. Neither replaces libraries or intends to".〔Crawford, W. (2006). Cites & Insights. Available from: http://cites.boisestate.edu/civ6i2.pdf (26 Mar 2010 )〕 However, Google Scholar does not currently display any advertising.
Since the launch of Google Scholar in 2004, librarians, and those in academic libraries in particular, have had concerns that their role in providing study and research resources could be adversely affected. Google Scholar provides access to citations, abstracts and may link directly to full text articles that the library has purchased from a broad range of academic journals in the familiar Google format. The Google Generation are familiar with how web search engines allow them to access information quickly and easily and so Google Scholar can be a useful tool for librarians to encourage these users into using academic sources. A study commissioned by the British Library and Joint Information Systems Committee and carried out by University College London's Centre for Information Behaviour and the Evaluation of Research highlights a concern that students will use search engines like Google Scholar as a way of accessing abstracts making the expensive journal databases conventionally employed by academic libraries redundant.〔Gill, J. (2008) "Researchers' web use could make libraries redundant" Times Higher Education, 17 January Available: http://www.timeshighereducation.co.uk/story.asp?storycode=400168. Last accessed 01/04/10.〕
==Challenges for libraries==
The challenge for academic librarians is that students might bypass the university library and access Google Scholar instead, due to its ease of use and simple, familiar search format. As Google uses retrieval algorithms based on ranking and relevance to the search term, students may feel that it’s a more useful tool for research than a library catalog that often ranks relevant items in chronological order. This ease of use has made Google Scholar popular amongst medical and science academics who were in the past drawn to more traditional resources.〔BBC NEWS. (2009) ''Science enters the age of Web 2.0''. 26 October Available http://news.bbc.co.uk/1/hi/8325875.stm Last accessed 17/3/10〕
Librarians are not the only group feeling at risk due to the technological innovation of tools such as Google Scholar. Many professions are having to re-evaluate their mode of practice and find fresh ways of embracing new technology and maintaining their relevance in an online digital age. However, while many academic library stakeholders are concerned by Google Scholar, there are some who see it as an opportunity.〔Banks, M.A. (2005). The excitement of Google Scholar, the worry of Google Print. ''Biomedical Digital Libraries'', 2 (2). Available from: http://www.bio-diglib.com/content/2/1/2〕
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